CATCH Foundation — Visual System
Brand identity and digital presence for an environmental non-profit.
BrandingWebsiteIdentity
Overview
Identity for a cause that matters
CATCH Foundation works at the intersection of community, environment, and education. They needed a visual identity that could communicate both the seriousness of their environmental mission and the warmth of their community-first approach.
The brief covered full brand identity, design system, and website — all on a non-profit budget.
Process
Warm but credible
The design language challenge: environmental non-profits often veer too far into one of two traps — either sterile and corporate, or naive and earnest. CATCH needed to feel trustworthy to potential institutional funders while remaining approachable and warm to the communities they serve.
We developed a system built on a grounded earth palette, generous typography, and photography that centred people alongside nature.
Trustworthy to institutional funders. Warm and approachable to communities they serve.
Outcome
Brand in the world
Brand and website launched ahead of CATCH's annual fundraiser. The visual system was adopted across all communication materials. The foundation reported a 60% increase in unsolicited donor inquiries in the three months following the rebrand.
