Darukaa Earth
Business intelligence platform and brand for a sustainability data company.
WebsiteBrandingContent
Overview
Making sustainability data accessible
Darukaa Earth aggregates and analyses environmental and sustainability data to help businesses make better decisions. The challenge was designing a platform and brand that could communicate complex data intelligence to two very different audiences: enterprise decision-makers and sustainability analysts.
Process
Two audiences, one design system
We built a layered information architecture that let each audience self-select their path. For executives: outcomes and insights front-and-centre. For analysts: deep-dive data access and export tools.
The visual language was grounded in earth tones and clean data visualisations — designed to feel credible and calm rather than alarming.
Two very different audiences, one coherent design system.
Outcome
Impact
Platform launched with 5 enterprise clients onboarded in the first month. The brand system was adopted across all marketing materials, investor decks, and product interfaces, creating a coherent and credible company identity.
